How To Increase B2B Sales Without Increasing Your Marketing Budget

Increase sales and save some money by staying in contact with leads that are already “warm.” A business can boost sales without having to spend more money, simply by working with the leads that are already active. Instead of spending additional time and money on yet another lead-generation campaign, why not go through the current […]

Using Postcards Effectively In Your Direct Marketing Campaigns

Postcards are a great tool for attaining maximum results in your direct marketing programs, and an inexpensive way of fulfilling the following business activities. Ask yourself if you are able to conduct the following actions in a way which is affordable and within your marketing budget: * stay in touch with prospects * put your web […]

Marketing In Tough Times

Undoubtedly, these are tough economic times. As the marketing specialist at your company, you will need to find better ways to locate and influence those remaining active buyers and create more leads and sales, often with a reduced spending budget. Keep programs which have the most affect on lead generation and short-term sales, cutting those […]

Some Important Tips For B2B Marketing

How does one get started developing business-to-business (B2B) leads? Unfortunately, there is no one magic solution, but below you will find some recommended steps to take when trying to stimulate B2B lead generation. These are some of the best ways to use b2b lead generation to locate and connect with future business customers: Networking – […]

Better B2B Marketing

There are plenty of b2b marketing methods to try. How do we know which work well, and which just end up a waste of time? Here are some excellent methods of maximizing the best return on your b2b marketing dollar: Attend Seminars: While many argue that seminars are a waste of money, I suspect that […]

Persona Based Marketing: Powerful B2B Marketing Tools For Connecting With Prospects & Customers

Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model […]